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NU is the best version of yourself.
At NU Apparel, we believe what you wear should remind you of who you are and who you are becoming.
NU Apparel exists at the intersection of faith, family, fitness, and fashion. Our brand is for people who are showing up for themselves daily, whether that's in the gym, in their faith journey, or in the quiet work of becoming more confident and disciplined. We are in your corner.
We believe in progress.
We believe in resilience.
We believe NU.
Our Founder
"It's not about me." -Rickey Covington
NU Apparel was founded by someone who understands that strength isn't just physical; it's spiritual, mental, and deeply personal. From his time in the fire service and harm reduction, Covington has seen how faith, family, fitness, and fashion can help people to feel and be their best.
In 2018, Covington had a dream of what would eventually become NU Apparel. What began as a personal commitment to strength grew into a brand designed to encourage others to believe in themselves, even on the days it feels the hardest.
Our Products
NU Apparel clothing is designed with purpose and performance in mind, making it ideal for workouts, everyday wear, and everything in between. From fitted tees to statement pieces, each item is created to move with you, to support both your physical training and your mindset.
We focus on:
- Quality materials that feel good and last
- Athletic fits that inspire confidence
- Simple, bold designs, rooted in strength
Our products combine comfort, durability, and clean design, all with the visual reminder to believe NU, push forward, and show up as your strongest self. It's not just clothing; it's a mindset.
Our MISSION
NU Apparel inherently understands not only how clothes make a person feel, but also how they make others feel about you.
We want to spread confidence, strength, and support, because we are all created with a purpose and are born to succeed.
Our wealthy, healthy lifestyle will create an irresistible culture of individuals who will change the world.